TNB – What did the first Music Row issue look like?
Ross – It was just one piece of paper and was basically a telephone listing. There were no articles. It was originally called Music Row Directory. At the time I was actually hand delivering each issue up and down 16th, 17th and 18th for free.
TNB – How long did it take for the magazine to become profitable?
Ross – We never had a month where we lost money. We had ads from the beginning. I like to use the bathtub theory for business. If the money coming in fills the bathtub and the drain is emptying it, you don’t want the drain to be bigger then the water coming in. I tried to do everything I could. Sometimes that meant going back to the drawing board and saying I have to find someone else or call someone else. I was determined to find a way.